BIRMINGHAM Living magazine, a third title from Nimrod Publishing, is to launch this month with a brand new editor and other key personnel. 

The magazine will cover topics such as food and drink, fashion, property, health and beauty, business and education.

Birmingham Living aims to reflect the new energy which has emerged in the city in recent years.

Birmingham-based journalist Jon Card will occupy to the editor’s chair, bringing over a decade’s worth of editing experience to the magazine, as well as vital contacts.

“Media in Birmingham is rather thin on the ground for a city of this size, and yet there is so much happening here which just isn’t getting the press it deserves,” says Card.

“We have Michelin-starred restaurants, a burgeoning retail sector and entrepreneurs in many sectors who are making a real difference.”

Card admits that there are challenges to launching a new magazine at a time when many publishers are reducing the number of titles they own. “Launching a new magazine in this environment is tough, but we have many advantages over other publications.

“Being owned by a printing company certainly helps, also we already have a footprint with Warwickshire Living and Worcestershire Living.

“This is a new title from a very experienced company.”

Birmingham Living will release its first issue on June 11 and is tailored to readers of the affluent ABC1 profile. Distribution is 16,000 copies with an estimated 80,000 readers. It is available at outlets including Waitrose, House of Fraser, Harvey Nichols and corporate boxes and suites at football grounds and other major sporting venues.


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