I am currently working as a freelancer in Birmingham, the city where I was born. This is a very different experience to London, but it also offers a chance to differentiate myself from the many journalists there. Most media organisations are based in the capital and sometimes lack knowledge and resources outside of the south east.
Quite recently, I have had calls and new work from clients keen to get an insight into issues affecting the country further north. I also understand there are publications looking to expand their readership beyond London as they have satiated demand there already. Therefore it would appear the Midlands is my new USP.